/playbook
The founder outreach kit
30 cold messages, the Loom script, and the daily rhythm. Everything you need to book the first 5 customers this week. Click any message to copy.
- #01SolarSolar installer — Phoenix
Hey {firstName}, saw {company} is doing residential solar in the Phoenix area. I built a tool that pulls every new solar permit filed with the City of Phoenix the day it's issued — homeowner address, system size, and the competitor who pulled it. I send it as a daily CSV or a webhook into your CRM. $99/mo, free 14-day trial, takes 5 minutes to set up. Want a sample of last week's permits in your zip?
- #02HVACHVAC contractor
Hi {firstName} — quick one. {company} could be the first call homeowners get the moment a competitor pulls an HVAC replacement permit on their street. I have a feed of every Phoenix HVAC permit, daily, with addresses. $99/mo. Want me to send today's list as a sample?
- #03RoofingRoofing — storm chaser
{firstName}, after the next hailstorm in Maricopa County, the roofing permits spike 10x in 72 hours. I track them all in real time. You'd be the first crew on the door before the public even files insurance claims. Sample list of last week's roofing permits attached. Worth a 10-min call?
- #04PoolPool builder
Hey {firstName} — homeowners who pull a pool permit are also 3x more likely to buy landscaping, fencing, and outdoor kitchens within 90 days. I have a daily feed of every pool permit pulled in Phoenix. $99/mo, 14-day free. Want a sample?
- #05InsuranceInsurance agent
{firstName} — every new home addition or pool permit changes a homeowner's insurance needs. I pipe new Phoenix permits into a CSV daily so you can call them before the renewal cycle. $99/mo. Quick demo?
- #06PropTechPropTech founder
Hey {firstName}, building in PropTech? I run a permit data API covering Phoenix (more cities Q2). REST + webhooks, Stripe-style docs. $99-$2k/mo. Might save you the scraping headache. Docs: permitflow.dev/docs
- #07InvestorReal estate investor
{firstName}, every major remodel permit is a signal a homeowner is staying put — or about to flip. I have a daily Phoenix permit feed (>$50k valuations only, if you want). $99/mo. Sample CSV?
- #08SolarSolar — competitor angle
Hi {firstName} — I noticed {competitor} pulled 14 solar permits in your zip last week. Want a daily list of every solar permit in Phoenix so you can compete in real time? $99/mo, free trial.
- #09GCGeneral contractor
{firstName}, sub-contractors win the jobs they hear about first. I have a daily Phoenix permit feed (commercial + residential, all trades). $99/mo. Want today's list?
- #10SolarSolar — referral angle
Hey {firstName} — fellow Phoenix solar guy referred me. I sell a daily permit feed: every new solar install in the metro, filtered by zip. $99/mo. Want a free sample of the last 7 days?
- #11TradeWindow replacement
{firstName}, window replacement permits in Phoenix are filed publicly but nobody scrapes them. I do. $99/mo for the daily list. Sample?
- #12TradeFoundation repair
Hi {firstName} — Phoenix has ~40 foundation repair permits filed per week. I have all of them, daily, by address. $99/mo. Want last week's as a sample?
- #13TradeConcrete contractor
{firstName} — every new pool, addition, and ADU permit means a concrete job 2-4 weeks later. I have the daily Phoenix permit feed. $99/mo. Sample?
- #14TradeElectrical sub
Hi {firstName}, electrical sub-permits get pulled 1-2 weeks before the work starts — perfect outreach window. Phoenix daily feed, $99/mo. Want a sample?
- #15TwitterSolar — Twitter DM
Saw your tweet about scraping permit data. I literally built an API for that. Phoenix live, more cities soon. $99/mo. permitflow.dev/demo
- #16LinkedInLinkedIn — solar VP
{firstName}, building lead-gen at {company}? I sell a permit data API — every new Phoenix solar install, real time. Sample data + 14-day free trial. Worth 10 min?
- #17EmailCold email — short
{firstName} — daily list of every {trade} permit in Phoenix, $99/mo. Reply YES for a free sample.
- #18EmailCold email — value-first
Hey {firstName} — here's a list of every solar permit pulled in zip 85016 last week (attached). I have this for all of Phoenix, updated daily. $99/mo if useful.
- #19EmailCold email — competitor proof
{firstName} — {competitorBrand} just signed up for our permit feed last week. Want the same daily list before they get further ahead? Free 14-day trial.
- #20EmailCold email — pain point
Hi {firstName}, how are you currently sourcing leads for new construction projects in Phoenix? If it's door-knocking or buying lists from Angi, I might have something better. 5-min call?
- #21EmailCold email — founder angle
Hey {firstName} — I'm the solo dev behind PermitFlow. I built it because Phoenix permit data was locked in a 1998 portal. Want to be customer #5 at $99/mo locked forever?
- #22RedditReddit DM (r/solar)
Saw your post about leads. I scrape every Phoenix solar permit and sell the feed for $99/mo. Want a free week to test?
- #23FBFacebook group post
Phoenix contractors — I built an API/CSV feed of every construction permit in the metro, updated daily. Solar, HVAC, roofing, pool, all trades. $99/mo, free 14-day trial. DM if interested.
- #24FollowupFollow-up #1 (3 days later)
{firstName}, following up — did the sample permit list land? Happy to filter it for {trade} only if that's more useful.
- #25FollowupFollow-up #2 (7 days later)
{firstName} — last nudge. I'll send you next week's permits free, no strings, just so you can see the quality. Reply with your zip codes.
- #26FollowupFollow-up #3 (14 days)
Hey {firstName}, closing the loop. If permit data isn't a fit right now, no worries — I'll keep you on the list for when we cover {nextCity}. Cheers.
- #27LoomLoom intro DM
Hey {firstName} — made you a 90-sec Loom showing how PermitFlow could pull every new {trade} permit in your service area daily. {loomLink} — worth a watch?
- #28TwitterTwitter reply (build-in-public)
This is exactly the kind of pain PermitFlow solves — daily feed of US construction permits via API. Phoenix live now, would love your feedback. permitflow.dev
- #29ReferralExisting-customer referral ask
{firstName} — quick favor. Know anyone else in Phoenix solar/HVAC/roofing who'd want this? I'll give you a free month for every paying referral.
- #30EnterpriseEnterprise insurance pitch
Hi {firstName} — building risk models at {company}? PermitFlow gives you a real-time stream of every US construction permit (pool, roof, addition) so you can re-price policies before claims hit. Worth a 20-min call?