/playbook

The founder outreach kit

30 cold messages, the Loom script, and the daily rhythm. Everything you need to book the first 5 customers this week. Click any message to copy.

  1. #01SolarSolar installer — Phoenix

    Hey {firstName}, saw {company} is doing residential solar in the Phoenix area. I built a tool that pulls every new solar permit filed with the City of Phoenix the day it's issued — homeowner address, system size, and the competitor who pulled it. I send it as a daily CSV or a webhook into your CRM. $99/mo, free 14-day trial, takes 5 minutes to set up. Want a sample of last week's permits in your zip?

  2. #02HVACHVAC contractor

    Hi {firstName} — quick one. {company} could be the first call homeowners get the moment a competitor pulls an HVAC replacement permit on their street. I have a feed of every Phoenix HVAC permit, daily, with addresses. $99/mo. Want me to send today's list as a sample?

  3. #03RoofingRoofing — storm chaser

    {firstName}, after the next hailstorm in Maricopa County, the roofing permits spike 10x in 72 hours. I track them all in real time. You'd be the first crew on the door before the public even files insurance claims. Sample list of last week's roofing permits attached. Worth a 10-min call?

  4. #04PoolPool builder

    Hey {firstName} — homeowners who pull a pool permit are also 3x more likely to buy landscaping, fencing, and outdoor kitchens within 90 days. I have a daily feed of every pool permit pulled in Phoenix. $99/mo, 14-day free. Want a sample?

  5. #05InsuranceInsurance agent

    {firstName} — every new home addition or pool permit changes a homeowner's insurance needs. I pipe new Phoenix permits into a CSV daily so you can call them before the renewal cycle. $99/mo. Quick demo?

  6. #06PropTechPropTech founder

    Hey {firstName}, building in PropTech? I run a permit data API covering Phoenix (more cities Q2). REST + webhooks, Stripe-style docs. $99-$2k/mo. Might save you the scraping headache. Docs: permitflow.dev/docs

  7. #07InvestorReal estate investor

    {firstName}, every major remodel permit is a signal a homeowner is staying put — or about to flip. I have a daily Phoenix permit feed (>$50k valuations only, if you want). $99/mo. Sample CSV?

  8. #08SolarSolar — competitor angle

    Hi {firstName} — I noticed {competitor} pulled 14 solar permits in your zip last week. Want a daily list of every solar permit in Phoenix so you can compete in real time? $99/mo, free trial.

  9. #09GCGeneral contractor

    {firstName}, sub-contractors win the jobs they hear about first. I have a daily Phoenix permit feed (commercial + residential, all trades). $99/mo. Want today's list?

  10. #10SolarSolar — referral angle

    Hey {firstName} — fellow Phoenix solar guy referred me. I sell a daily permit feed: every new solar install in the metro, filtered by zip. $99/mo. Want a free sample of the last 7 days?

  11. #11TradeWindow replacement

    {firstName}, window replacement permits in Phoenix are filed publicly but nobody scrapes them. I do. $99/mo for the daily list. Sample?

  12. #12TradeFoundation repair

    Hi {firstName} — Phoenix has ~40 foundation repair permits filed per week. I have all of them, daily, by address. $99/mo. Want last week's as a sample?

  13. #13TradeConcrete contractor

    {firstName} — every new pool, addition, and ADU permit means a concrete job 2-4 weeks later. I have the daily Phoenix permit feed. $99/mo. Sample?

  14. #14TradeElectrical sub

    Hi {firstName}, electrical sub-permits get pulled 1-2 weeks before the work starts — perfect outreach window. Phoenix daily feed, $99/mo. Want a sample?

  15. #15TwitterSolar — Twitter DM

    Saw your tweet about scraping permit data. I literally built an API for that. Phoenix live, more cities soon. $99/mo. permitflow.dev/demo

  16. #16LinkedInLinkedIn — solar VP

    {firstName}, building lead-gen at {company}? I sell a permit data API — every new Phoenix solar install, real time. Sample data + 14-day free trial. Worth 10 min?

  17. #17EmailCold email — short

    {firstName} — daily list of every {trade} permit in Phoenix, $99/mo. Reply YES for a free sample.

  18. #18EmailCold email — value-first

    Hey {firstName} — here's a list of every solar permit pulled in zip 85016 last week (attached). I have this for all of Phoenix, updated daily. $99/mo if useful.

  19. #19EmailCold email — competitor proof

    {firstName} — {competitorBrand} just signed up for our permit feed last week. Want the same daily list before they get further ahead? Free 14-day trial.

  20. #20EmailCold email — pain point

    Hi {firstName}, how are you currently sourcing leads for new construction projects in Phoenix? If it's door-knocking or buying lists from Angi, I might have something better. 5-min call?

  21. #21EmailCold email — founder angle

    Hey {firstName} — I'm the solo dev behind PermitFlow. I built it because Phoenix permit data was locked in a 1998 portal. Want to be customer #5 at $99/mo locked forever?

  22. #22RedditReddit DM (r/solar)

    Saw your post about leads. I scrape every Phoenix solar permit and sell the feed for $99/mo. Want a free week to test?

  23. #23FBFacebook group post

    Phoenix contractors — I built an API/CSV feed of every construction permit in the metro, updated daily. Solar, HVAC, roofing, pool, all trades. $99/mo, free 14-day trial. DM if interested.

  24. #24FollowupFollow-up #1 (3 days later)

    {firstName}, following up — did the sample permit list land? Happy to filter it for {trade} only if that's more useful.

  25. #25FollowupFollow-up #2 (7 days later)

    {firstName} — last nudge. I'll send you next week's permits free, no strings, just so you can see the quality. Reply with your zip codes.

  26. #26FollowupFollow-up #3 (14 days)

    Hey {firstName}, closing the loop. If permit data isn't a fit right now, no worries — I'll keep you on the list for when we cover {nextCity}. Cheers.

  27. #27LoomLoom intro DM

    Hey {firstName} — made you a 90-sec Loom showing how PermitFlow could pull every new {trade} permit in your service area daily. {loomLink} — worth a watch?

  28. #28TwitterTwitter reply (build-in-public)

    This is exactly the kind of pain PermitFlow solves — daily feed of US construction permits via API. Phoenix live now, would love your feedback. permitflow.dev

  29. #29ReferralExisting-customer referral ask

    {firstName} — quick favor. Know anyone else in Phoenix solar/HVAC/roofing who'd want this? I'll give you a free month for every paying referral.

  30. #30EnterpriseEnterprise insurance pitch

    Hi {firstName} — building risk models at {company}? PermitFlow gives you a real-time stream of every US construction permit (pool, roof, addition) so you can re-price policies before claims hit. Worth a 20-min call?